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What: Mastering Relevant, Consumer-Focused Marketing 

The Internet has changed the consumer decision process by admitting more vendors into the market for any good or service and allowing consumers to provide feedback on their experiences via reviews websites and social media. Today's consumers are more empowered and discerning than their predecessors. Marketers can't barrage them with canned messages and expect to be taken at their word. Agents need to move beyond basic targeting, tracking, and demographic segmentation to drive deeper, permissioned engagement with clients, in which agents deliver valuable and personal experiences throughout the consumer's journey in buying or selling a home. This class follows the home buyer and seller through their journey and analyzes what they deem as particularly relevant information at critical points in the home buying or selling process. Through activities, workshops, and instruction, participants learn strategies for strengthening their brand and content to position themselves as the top provider of information and expert guidance for their market segment.

After attending this course, you will be able to:

  • Decide which platforms and means of communication resonate most with your audience
  • Apply six steps to initiate and maintain a relevant online and offline marketing program
  • Enhance the value of your online content and presence to increase traffic and convert more leads
  • Apply systems and techniques to establish a profitable first-time buyer target market
  • Improve your content and communications to convert more renters into buyers
Topics Covered 
  • Marketing
  • Technology
  • Social Media
  • Systems
  • Seller Strategies
  • Online Marketing
  • Buyer Strategies
  • Target Marketing
  • Online Presence

*8 CRS Electives

Questions? Contact Kathy McCarty at


Kansas City Regional Association of REALTORS
11150 Overbrook Road, Suite 100

Leawood, KS 66211


October 19, 2017
8:30am - 5:00pm

Registration Costs:

CRS126 Registration:

CRS Member - $99
Non CRS Member - $119

Register for both CRS123 and CRS126 and receive a discount!

CRS Member - $150
Non member CRS - $180

All class materials will be provided electronically.  If you prefer printed class materials, please order them here for $10 for each class.

Click HERE to purchase the Mastering Relevant Consumer Focused Marketing materials.

Click HERE to purchase the Seven Things Successful Agents Do Differently materials.

All printed materials will be delivered to you on the day of class.


Location Details:

FS.jpgFrank Serio

CRS National President 2011. Frank Serio, CRS, CRB has run the gauntlet from sales associate to top producer to sales manager/trainer. In his fast paced presentations, Frank shares his own experiences and the innovative ideas used by top producers across the country. His seminars are packed with knowledge and information, and enjoyed by all. Frank was President of the Coastal Association of REALTORS® in 1997 and REALTOR® of the Year in 1994. He has also served on numerous committees on the local, state and national levels. Frank is currently associated with RE/MAX By The Sea in Bethany Beach, Delaware, where he actively sells real estate. He is a Certified Instructor for the Council of Residential Specialists and served as the 2011 CRS National President. His versatility allows him to offer seminars on a wide variety of topics. Frank enjoys living by the water in Fenwick Island, Delaware, with his wife, Audrey. Website:

This class is sponsored by:  Offrs logo.jpg