Mastering Relevant Consumer-Focused Marketing

The Internet has changed the consumer decision process by admitting more vendors into the market for any good or service and allowing consumers to provide feedback on their experiences via reviews websites and social media. Today's consumers are more empowered and discerning than their predecessors. Marketers can't barrage them with canned messages and expect to be taken at their word. Agents need to move beyond basic targeting, tracking, and demographic segmentation to drive deeper, permissioned engagement with clients, in which agents deliver valuable and personal experiences throughout the consumer's journey in buying or selling a home. This class follows the home buyer and seller through their journey and analyzes what they deem as particularly relevant information at critical points in the home buying or selling process. Through activities, workshops, and instruction, participants learn strategies for strengthening their brand and content to position themselves as the top provider of information and expert guidance for their market segment.

    After attending this course, you will be able to:
  • Decide which platforms and means of communication resonate most with your audience
  • Apply six steps to initiate and maintain a relevant online and offline marketing program
  • Enhance the value of your online content and presence to increase traffic and convert more leads
  • Apply systems and techniques to establish a profitable first-time buyer target market
  • Improve your content and communications to convert more renters into buyers


Lee County Assoc. of Realtors

880 N. Dean Road

Auburn, AL 36830

Recommended Hotels:   The Hotel at Auburn University & Dixon Conference Center
                                       241 S. College St.
                                       Auburn, AL 36830

                                       Hilton Garden Inn
                                       2555 Hilton Garden Drive
                                       Auburn, AL 36830


September 13, 2017

9:00am - 5:00pm


Contact Craig Lamar  craig@CraigLamar.com or 256-509-6571

Registration Costs:

Earlybird Special Pricing --Register before August 1, 2017

CRS Member - $99;   Non CRS Member - $129

Register August 1, 2017 or later

CRS Member - $120; Non CRS Member - $149

Speaker Information:

Frank Serio

CRS National President 2011. Frank Serio, CRS, CRB has run the gauntlet from sales associate to top producer to sales manager/trainer. In his fast paced presentations, Frank shares his own experiences and the innovative ideas used by top producers across the country. His seminars are packed with knowledge and information, and enjoyed by all. Frank was President of the Coastal Association of REALTORS® in 1997 and REALTOR® of the Year in 1994. He has also served on numerous committees on the local, state and national levels. Frank is currently associated with RE/MAX By The Sea in Bethany Beach, Delaware, where he actively sells real estate. He is a Certified Instructor for the Council of Residential Specialists and served as the 2011 CRS National President. His versatility allows him to offer seminars on a wide variety of topics. Frank enjoys living by the water in Fenwick Island, Delaware, with his wife, Audrey.

Website: http://www.theserios.com